© 2025 Raymond L. Reed
// PERSONAL PROFILE
A strategic-minded Leader with an outstanding record of accomplishment in both Automotive Distributors, OEMs and leading Automotive Retailers across GCC, Saudi Arabia, East Africa, Middle East, and South Africa. I am a business improvement specialist who is adept at driving revenue generation and operational efficiency through the implementation of strategic analysis and restructuring and lean management protocols. Passionate about building and developing high-performance business teams with a customer first approach.
/ / PERSONAL DETAILS
Name: Raymond L. Reed
Date of Birth March 16, 1973
Email: [email protected]
Phone: +966 58 002 7323
Website: www.raymond-reed.com
/ / SKILLS
OPERATIONAL Expert, 10+ years
TRAINING / FACILITATION Expert, 15+ years
BUSINESS DEVELOPMENT Expert, 5+ years
PROCESS IMPROVEMENT Expert, 15+ years
KAIZEN Expert, 20 years
PROBLEM SOLVING Expert, 10+ years
ON JOB IMPROVEMENT Expert, 15+ years
HR GENERALIST Expert, 5+ years
/ / INDUSTRY KNOWLEDGE
√ Kaizen
√ Customer Satisfaction
√ Sales Management
√ Customer Relations
√ Technical Support
√ Business Process Improvement
√ Project Planning
√ Operations Management
√ Automobile
√ Sale
√ Automotive
√ Project Management
√ Technical Recruiting
√ Business Development
√ Continuous Improvement
√ Business Planning
√ Business Strategy
√ Strategic Planning
/ / INTERPERSONAL SKILLS
√ Management
√ Team Building
√ Team Management
√ Customer Service
√ Project Planning
√ Team Leadership
√ Leadership
√ Communication
√ Training
√ Written Communication
√ Teamwork
/ / EDUCATION
Udemy Ι 2020
Small Business Start-up
Important elements of Small Business
Wolverhampton University, UK Ι 2015 – 2017
Executive Master of Business Administration (EMBA) –
Merit, Leadership Award recipient
Westford School Of Management, Dubai Ι 2016
Executive Diploma in International Business
Administration
BSI International, Dubai Ι 2015
Lead Auditor ISO 9001:2008 and 14001
Academy for Learning, South Africa Ι 2009 – 2012
Kodawari Instructor Toyota Business Practice Instructor
DPOK Instructor (Dealer Parts Operations Kaizen)
Maccauvlei Academy, South Africa Ι 2007 – 2009
CTL – L3 (Coach the Learner) COD-ETDP – L5,
(Educational, Training and Development Practitioner)
Assessor Training – L6
Driver License
South Africa, UAE, Tanzania, Iraq
Gallup Clifton Strength Finder – Top 5
1. Learner, 2. Positivity, 3. Responsibility, 4. Developer,
5. Maximizer
/ / CLIENTS TESTIMONIAL
My name is Kobus van Schalkwyk. I know Raymond for more than 12 years, not is he a very good friend he was also a very good colleague of mine when he was employed by Toyota SA Motors (TSAM). We worked together on several projects for several years. He has very good and solid technical skills, knowledge and experience on a variety of subjects. We were also involved in several Kaizen projects together with a large number of Toyota Dealers in Southern Africa and South Africa. I can highly recommend Raymond as very honest, trustworthy, hardworking and as mentioned a knowledgeable person. I would recommend Raymond at any time, not only as a friend but also as a person that can be depended on to do a job to the best of his ability and very thoroughly. People like Raymond is very hard to come by, one would not make a mistake to appoint him in a position to add value, respect and integrity at any given time. Good luck my friend and all the best, you deserve these accolades.
– Kobus van Schalkwyk
Project Manager – Toyota South Africa
“During our time working together at Al Futtaim Raymond was very instrumental in guiding our Lexus Aftersales managers through several key managements programs. His understanding of workshops and the key elements of service operations is second to none. Raymond’s contribution led to a significant growth in Profit for ech of our 9 services locations. Same key areas of improvement were vehicle inspection and diagnosis, with Raymond demonstrating and fundamentals of how a technician should approach every vehicle with a clear methodology. This led to improved levels of overall productivity effiency. During all of these encounters Raymond remained patient, considerate and above all professional. I would personally recommend Raymond to any potential employer.”
– Kevin Ryan
Head of Aftersales Lexus at Al Futtaim
Raymond your analytical, structured, progressive thinking coupled with your leadership qualities was inspirational. Any organisation employing your services will achieve immeasurable successes.
– Sharmila Faizal
MBA student
Dear Raymond San, You are 100% a Kaizen minded person. You are my inspiration. You are a great leader not a Manager. I am proud to have work with you. My best wishes for your future. Keep in touch with me. Thanks
– Sathanandham Rajaram
National Service Manager – Toyota Tanzania